Discover Winrock Town Center, an evolving Albuquerque destination for shopping, dining, entertainment, wellness, workplaces and community experiences.
Shop national retailers, local businesses and specialty destinations offering fashion, beauty, home furnishings, everyday essentials and more.
From free concerts and local markets to outdoor fitness, family activities and seasonal festivals, there’s always something happening within Winrock Park
From casual favorites and sit-down restaurants to local food trucks at The Campground, Winrock has something for every appetite and occasion.
Catch a movie, see live comedy, play arcade games and discover more entertainment for family and friends.
Find fitness studios, healthcare providers, personal care and wellness services together in one convenient Albuquerque destination.

Scentsational – Located in Dillard’s
Event located within Dillard’s Scentsational Our Largest Luxury Beauty Event Join us November 13, 2026

Christmas Tree Lighting Ceremony & Market – Winrock Wonderland 2026
Celebrate the start of the holiday season at Winrock Wonderland with an evening of live

Holiday Stroll Market – Winrock Wonderland 2026
Celebrate Small Business Saturday at Winrock Wonderland with an afternoon of local shopping, live entertainment,
Event located within Dillard’s
Scentsational
Our Largest Luxury Beauty Event
Join us November 13, 2026
Earn up to $200*
UNLOCK THE ULTIMATE LUXURY
Earn a $25 reward for every $100 spent in Beauty & Fragrance. Spend up to $800 to get the full
$200 reward! Indulge in your earned beauty reward from the day of the event through 11/25/2026. *Redeemable in stores only.
Plus, enter for a chance to win one of many great prizes. See an associate for details. No purchase necessary to enter. Instore only.
Celebrate the start of the holiday season at Winrock Wonderland with an evening of live music, local shopping, Santa, festive activities, and Winrock’s Christmas Tree Lighting.
Christmas Tree Lighting | 5:45 PM – Gather in Winrock Park as we light the Christmas tree and officially kick off the holiday season!
Artisan Market – Shop more than 100 local vendors featuring handmade goods, art, jewelry, gifts, holiday finds, and more.
Photos with Santa – Stop by for free photos with Santa throughout the event.
Live Music – Enjoy live entertainment throughout the afternoon and evening in Winrock Park.
Food + Drinks – Grab food, drinks, and seasonal favorites while you explore the park and market.
Friday, November 27 | 2–7 PM
Winrock Park at Winrock Town Center
FREE RSVP HERE
Winrock Wonderland 2026 is presented by:Â

Celebrate Small Business Saturday at Winrock Wonderland with an afternoon of local shopping, live entertainment, Santa, and a special performance of The Nutcracker in Winrock Park.
Holiday Market – Shop more than 100 local vendors and support New Mexico artisans, makers, and small businesses throughout the afternoon.
The Nutcracker | 2 PM – Enjoy a special holiday performance of The Nutcracker by New Mexico Ballet Company.
Photos with Santa – Stop by for free photos with Santa during the event.
Live Music – Enjoy live entertainment throughout the afternoon while you shop and explore Winrock Park.
Food + Drinks – Grab lunch, treats, drinks, and more while spending the afternoon at Winrock Wonderland.
Saturday, November 28 | 12–4 PM
Winrock Park at Winrock Town Center
FREE RSVP HERE
Winrock Wonderland 2026 is presented by:Â

Join us for the 3rd Annual Christkindlmarkt. Step into the magic of the season at Albuquerque’s very own traditional German Christmas market!
On December 12th, the ABQ German Language Group (AGLG) will once again transform Albuquerque into a festive European-style village filled with the sights, sounds, scents, and traditions of a German Weihnachtsmarkt.
Warm your heart and delight your senses with authentic German food and drinks, including fresh-baked Christmas cookies, cakes, breads, and warm, freshly baked pretzels.
Sip, savor, and enjoy the flavors of a traditional German Christmas while surrounded by holiday cheer. Find something special for everyone on your Christmas list as you browse artisan gifts, handcrafted holiday décor, unique treasures, and specialty goods from local and international vendors. Bring the whole family and make memories together! Little ones can visit Santa or Krampus and capture a special holiday photo, while everyone enjoys the festive atmosphere, entertainment, beautiful decorations, and joyful sounds of the season.
Whether you’re searching for the perfect Christmas gift, looking to experience German holiday traditions, or simply want to slow down and soak up the magic of the season, this unique and one-of-a-kind Christkindlmarkt is the place to be.
Come stroll. Come shop. Come taste Germany. Come celebrate Christmas with us.
More information at: https://abqgermanchristmasmarket.com/
JOIN OUR MAILING LIST
JOIN OUR MAILING LIST
WINROCK | DINE
#WinrockShop
WINROCK | SHOP
From leading national brands, to the best in local specialty retail, Winrock Town Center has everything you need.
Learn moreWINROCK | SHOP
#WinrockOffice
WINROCK | OFFICE
Experience a lifestyle-oriented work environment inside Winrock Town Center’s Class-A offices.
Learn moreWINROCK | OFFICE
#WinrockWellness
WINROCK | WELLNESS
Your one-stop hub for fitness, flexibility, health, and healing.
Learn more